← Intersection Conference Paris, April 16-17, 2014

Chris Potts

Corporate Strategist, Dominic Barrow
Author of FruITion, RecrEAtion, DefrICtion

from London / United Kingdom

Chris Potts


Enterprise Design meets Enterprise Investment
How enterprises turn great ideas into outstanding results

Thursday, April 17
15:45 – 16:30
Main Stage

In many organizations, projects still fail up to 70% of the time. For enterprise architects and designers that’s the biggest obstacle to their principles and ideas becoming reality, and to their expertise being truly valued. Put it another way, many enterprises are simply not designed to realize the value of investing in design.

In the closing keynote of INTERSECTION 2014, world-renowned Enterprise Investment strategist Chris Potts will diagnose why the design of many enterprises results in disappointing projects. Using five design principles, he will explore the relationships and potential fault-lines between enterprise architecture, enterprise design and enterprise investment. He will highlight why architects and designers must often focus first on the enterprise's structure and culture for investing in change, to ensure the impacts of their work are truly valued.

As markets worldwide continue rapidly to become experiences-oriented and cloud-based, as always there are winners and losers. For those enterprises still struggling with underperforming projects, and being over-influenced by either the agents of stability or the agents of change, it's time for Enterprise Design to meet Enterprise Investment.

About Chris

Chris is a world-leading specialist in corporate strategies for Enterprise Investment - combining advanced Enterprise Architecture with highly efficient Investment in Change. He is a hands-on corporate strategist, a mentor to CIOs, their executive colleagues, Enterprise Architects and Investment Portfolio Managers. His is also a writer and award-winning speaker.

Chris has over twenty-five years’ experience in Corporate and Business Strategies, Enterprise Architecture, Investment Portfolio Management, Business Operations, and IT.

Chris delivers inspirational conference keynotes and workshops around the world. He is the author of the world’s only trilogy of business novels, The FruITion Trilogy: FruITion, RecrEAtion and DefrICtion.