Introduction to strategic design using the Enterprise Design Framework, based on the contents of Intersection and our work experience at eda.c. We will explore the enterprise as a playing field for Strategic Design, to understand design challenges with strategic drivers or implications. We will work with the 20 aspects of the framework to frame the problem and design spaces, and bridge high-level considerations with concrete outcomes. This Master Class will be tailored to the specific enterprise contexts and the particular background of attendees.
Benjamin Falke has been working for several years in the creative industries, with a focus on strategic design initiatives and strong concepts to achieve innovation by good design and consequent reduction to the very essence of each solution. He is a specialist for effective communication design across all media and supports, and the envisioning and implementation of thoughtful Corporate Identity concepts. Benjamin holds a Diplom-Designer degree in visual communication design from FH Düsseldorf.